The Name Game

When starting a new business, one of the most important pieces of identity to consider is what you name your business. Sometimes it takes weeks and weeks of brainstorming sessions (with everyone you know) to come up with a compelling name. Sometimes it takes a mere flash of brilliance at the exact right moment to find it. It doesn't matter how it comes to you, just that it does. Make it memorable and make sure you LOVE it.

So what is the significance of "Leopard Umbrella," you might ask? There are several levels to the answer of this question. The "umbrella" half of the name was the definite piece of the name game because an umbrella, in the business sense, is a broad, all encompassing symbol that lends itself to allude a breadth of functions within the business. An umbrella, in the literal sense, is a tool that provides cover from the blazing sun or rain. Umbrella - check. Now to figure out what to put before it…

Sometimes you just have to laugh about when inspiration strikes, often at the most odd of moments. Carli's bonus-mom gave her and her hubby a painting to put in their house, the chosen room being the master bathroom. One day Carli walked in and looked at the painting and wondered, “What possible reason in the world would anyone have to paint this?” It is of a watercolor umbrella adorned with animal spots (see attached photo). VOILA! Leopard Umbrella! It was perfect (and clearly an act of fate…or so we think). Not only are Leopards strong, fast and formidable creatures, but Carli is also from South Africa to boot.

So chose your name wisely and make it count, as it is the first level of your business identity. Play on the whimsical side if it fits your personality. Play on the straightforward side if it fits the business. The possibilities are endless and in the end, all that matters is that you had fun choosing it. Happy naming!